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The importance of getting (and staying) curious
As a sales leader at a rapidly growing product-led growth (PLG) organization, you have to have one thing to succeed and innovate: a curiosity mindset.
Whether you’re talking to the end-user or packaging up insights for an executive—really at any stage in the game—curiosity is your greatest asset.
Never underestimate the power of asking your prospects, “What brought you to us?” Get to know their needs. Their intent. Their path with your product. Then enable them as best you can. Provide guidance and value along the way.
At MURAL, I nurture my curiosity mindset by slowing down to speed up. I do my homework. This usually means simplify, simplify, simplify what the industry can make complex.
"In three months, we've doubled our Substack subscribers. There's no one better for content and distribution for B2B SaaS. Seriously."