Dooly accelerates their GTM motion with cohesive content

Service

Expert-Driven Content + Social

About the client

Dooly is a SaaS solution that helps revenue teams using Salesforce stay connected, reduce busywork, and clean up their sales processes.

The Challenge: No bandwidth for consistent, high-quality content

Dooly has a very active content presence in the sales space, which primarily leans on their original research. With their own data on hand, their team fueled their podcast, “Fire Talks” video series, email, and social channels with reliable and unique content.

The team didn’t struggle with a lack of anything unique to say—it was quite the opposite. Dooly's biggest challenge was (...wait for it, marketers) the lack of time for consistently producing quality content. When you have too many priorities on your plate, nothing is truly a priority. At some point you need to focus and to ask for help.

What

Dooly

content looks like now:

The Solution: A steady stream of share-worthy content

Dooly reached out to Beam to help outsource a variety of assets—social media, case studies, and thought leadership articles. By working with a partner who can tackle content across different stages of the funnel, Dooly was able to ensure that new content was being consistently created for buyers at every stage of their journey.

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May 18, 2022

How to make your sales team ♥️ their job:

1—Treat their time as precious (because it is)

Next steps aren't just for sales calls. Give them actionable next steps in every meeting.

2—Don’t forget where you came from (remember: their paycheck is your paycheck)

Show your team you’re there to help them succeed. Stop focusing on metrics during your 1:1’s, use the time for coaching instead.

3—Free them to perform at their best, and you’ll get the results you need

#sales #leadership

Social Posts

Solution: Workflows, Not Just Notes, to Both Support CS and Improve CRM Hygiene and Customer Experiences

Case Studies

Dooly exceeded the revenue team’s productivity and collaboration needs with its Salesforce integration and custom pipeline views, which gave them unique visibility into their data that they never had before.

After they were introduced to Dooly, the ThoughtExchange team started a pilot program with a small group of Customer Success Managers (CSMs) and sales reps to assess how the tool would impact note taking, Salesforce updates, and customer interactions.

The pilot was a huge success and the team unanimously gave a thumbs up to roll Dooly out across ThoughtExchange’s Sales and Customer Success teams.

Dooly delivered customized, hands-on training and office hours sessions separately for each of the teams to ensure adoption based on their unique workflows. Although Dooly “just works” and is easy to learn, when rolling out new software to large teams, it’s important to get aligned on a consistent and repeatable process. And for the business to set expectations on usage and get buy-in on the value of using.

Thought Leadership Articles

When rockstar reps leave, companies miss everything they bring to the table:

The ability to be proactive
The innate ability to network
The ability to bring in the right decision-makers
The communication skills and efficiency to get the deal done when going head-to-head with a competitor

With a top performer, I want to do everything in my power to get the heck out of their way and let them do what they do best.

So—how do we do that at Dooly? Keep reading to find out.

Cohesive content across the funnel led to an easier buying experience for customers—which can be measured by the increase in LinkedIn followers flowing through to demo requests.

"We have seen case studies play a role in the content-influenced journey to demo requests. And with additional social support from Beam, Dooly saw an increase of over 14,000 LinkedIn followers in 3 months. "

Camille Trent

Head of Content

Our Takeaways

A concerted content effort will benefit your brand, from the top of the funnel to the bottom. Instead of treating channels as siloed processes with different goals, bringing them together to support the entire customer journey will benefit your brand and ultimately lead to more closed deals. It’s one thing to have a unified strategy—and another to have the processes and capacity to consistently deliver new assets across all stages of the funnel. By partnering with a team that can deliver quality ToFu content (e.g.. social) and BoFu content (e.g. case studies) efficiently, you’ll build a strong brand your customers will know and trust even before they sign up for your demo.