Resources

Better connections, better content: Jess Cook’s masterclass to get your team involved

Building bridges with the C-suite: 7 marketing leaders share how to earn content a seat at the table

January 30, 2025

You don’t need more content, you need content that does more

October 15, 2024

From transactional to differentiated: Why cross-functional relationships are the key to better content

September 16, 2024

Playbook: a step-by-step guide for creating data-led thought leadership content

August 29, 2024

Why empathy is the skill that will rescue content marketing

The LinkedIn Lowdown: How to Create Posts That People Actually Care About

You’re probably measuring your content wrong: Here’s how to fix it

Want to become a better writer? Try out these tips from the top 2% of writers

Offense Intended: Why Chris Walker Says It’s Time to Shift From Demand Capture to Demand Creation

Closing the Content Gap: What We Learned From Talking to 400+ GTM Pros

February 21, 2024

How to Have Conversations Instead of Interviews: Beam’s Approach to Expert-Driven Content

February 6, 2024

Customer Spotlight: Typeform revs up their content engine with Beam

January 9, 2024

You’ve been (unofficially) designated the Marketing Ops champion: Now what?

November 28, 2023

How a Performance Marketer Uses Content to Drive Pipeline: A Conversation with Mark Huber

October 24, 2023

Excellent Content Requires Excellent Project Management (Steal Our Workflow)

October 4, 2023

How To Create Expert-Driven Briefs (Grab Our Template)

September 26, 2023

Your Go-To Editing Guide (Snag Our Checklist)

August 30, 2023

Preserve Your Content Energy: Let Tools and Automation Do the Grunt Work

August 16, 2023

I gave a generative AI tool, a content farm, and a writer the same prompt. Here’s what happened.

How to Build Vibrant Freelancer Relationships (My 4 Step Cheat Sheet)

Why Pavilion Turned Off Paid: A Case Study with Kathleen Booth

Canning Marketers’ Spiciest Takes

Kyle Lacy Wants Marketers to Color Outside the Lines

February 1, 2023

5 Things Pop Stars Can Teach Us About Content Marketing

December 2, 2022

How to Write B2B Content That Drives Actual Results (Not Just Vanity Metrics)

October 5, 2022

Freelancers Talk Money Management (Because None of Us Learned This $h*t in High School)

September 7, 2022

5 “Rules” of Personal Branding: How I Learned to Stop Worrying and Love Social

Always Be Launching: How to Pull off an Epic Launch With Continuous Momentum

How to Write a B2B Blog Intro That Isn’t Boring AF

How to Work with Freelancers: Your Step-By-Step Handbook

Leading From Behind the Scenes: Operations at Beam

Why Beam?